Premium Italian beer brand, Peroni recently updated their bottle, glass and logo to evoke a classic Italian style. To further amplify their connection to style, Peroni have partnered with Australian cult fashion label, Double Rainbouu and signed up as the official beer sponsor of Mercedes-Benz Fashion Week Australia.


On Tuesday 30th April, Peroni and Double Rainbouu celebrated the launch of the collaboration with a rooftop party in Smoke. The event, whilst looking over Darling Harbour, hosted a stellar list of celebrities and influential Sydney-siders including the newly engaged Matty J and Laura Byrne, Pip Edwards, Tom Derickx, Alex Dimitriades and the Double Rainbouu designers Mickey Nolan and Toby Jones. Peroni and beer-cocktails were on hand, DJ Alice Quiddington was on the decks and Italian inspired canapes of smoked eel, oysters and mortadella on melon were served. The designer duo recreated uniforms for Peroni which is the beer of choice for next weeks Mercedes-Benz Fashion Week which will be in the  hands of the city's stylish attendees.


If you missed out on the event, never fear! You can try a selection of snacks from the evening down in House Bar, every day for the month of May from 5-7pm  as we celebrate Aperitivo Hour – pairing snacks by Tom Haynes with Peroni beer and cocktails.


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